Businesses use the refer and earn marketing strategy to get new customers through recommendations from current clients. Current customers are encouraged by this strategy to tummy easttell their friends, family, & acquaintances about the company's goods & services. Both the referrer & the new customer receive rewards, such as cash, discounts, or other incentives, in exchange for successful referrals. Financial services, mobile apps, and e-commerce platforms are just a few of the industries that frequently employ this tactic.