The app attempts to encourage a more active lifestyle while giving users a way to make extra money by gamifying walking & attaching monetary rewards. The Walk and Earn Money Arummy goldapp tracks the user's daily steps by utilizing the pedometer that is built into the smartphone. After downloading and installing the app, users only need to carry their phone around with them to have it track their steps automatically. The user accumulates points for each step they take, which can subsequently be exchanged for money or gift cards.